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SELF

Agency

We're a creative agency and product lab.

We do brands, stories, GTM strategy, and AI workflows for founders, companies, and funds. We also ship tools and products we like using.

  • AI Strategy
  • Agentic workflows
  • Branding
  • Messaging
  • Storytelling
  • GTM
  • Media
  • Naming

We work with founders, thinkers and operators, sharpen what they want to build, and create the systems that take them to market and help them scale.

This is for

  • Technical founders and operators who need their work to be legible to customers, candidates, and capital
  • AI labs, deep tech, developer tools, enterprise SaaS, robotics, biotech, climate tech, and venture firms
  • Teams that want a senior partner, weeks not quarters, and no junior handoffs

This is not for

  • Volume content, social media management, or performance media buying
  • Agencies shopping for white-label labor or committees that want process theatre
  • Anyone looking for the cheapest option or the largest team in the room

How we work.

  1. Founder-led. Senior-only.

    No account managers. No junior handoffs.

  2. Weeks, not quarters.

    Ambition without the calendar bloat.

  3. Async-first.

    Clear writing beats status meetings. We respond within 24 hours.

  4. No process theatre.

    No decks for the sake of decks. Judgment in, systems out.

  5. AI accelerates craft.

    We use AI to move faster without hollowing out the work. We believe in AI disclosures and tools that scale.

  6. Everything compounds.

    Brand, messaging, story, and workflows should stack.

Selected work

  1. Discourse

    “JA is a legend.”

    Within weeks they turned our team of extremely reticent writers into willing and excited contributors, something we’d been trying to do for years, with little success. Their ability to uncover an interesting angle on a story and make it enjoyable to research and write has been fundamental to helping us find our voice.

    Hawk, CEO, Discourse

  2. Exponentially

    “Sharp, direct, and incredibly actionable.”

    They cut through the noise and zeroed in on what really matters, the heart of the product and service. Excellent work.

    Leslie, CEO, Exponentially.com

Also

  • Hop Labs
  • Cloudset
  • r.Potential
  • Sentinel

In public.

Millions of words across hundreds of publications. Featured in Wired, TIME, The New York Times, The Australian Financial Review, and The Next Web.

  • Wired
  • The Verge
  • TIME
  • The New York Times
  • AFR
  • The Next Web
  • Substack

Working together.

  1. Project or retainer

    Outcomes and outputs focused. No templates, no hourly billing.

  2. Limited capacity

    We take on a limited number of engagements at a time. Selectivity is core to our process.

  3. Response time

    Expect a reply within 24 hours. If we are not the right fit, we will say so.

  4. Not a traditional agency

    Traditional agencies scale by adding headcount and delegating strategy. We scale by being selective. You get senior thinking, not a team of coordinators managing a process.

Start a conversation.

The best work starts with an ambitious problem.

Email and send a brief.

hello@thisisstudioself.com