SKIP TO CONTENT
SELF

The VC who writes wins

Three kinds of investor exist right now: the silent, the ones who outsource their thinking to AI, and the ones who publish their own unfiltered, messy, human brains. The third group beats the first two every time.

  • Venture capital runs on trust, information, and relationships. Every firm has capital and a pitch deck; but attention and intellectual curiosity separate the winners from the losers.
  • Founders raising money want a partner, far more than a checkbook; and they’ll find those partners by reading their essays.
  • Three kinds of investors exist right now: investors who think they’re too good to publish, investors who outsource their writing to AI, and investors who publish the output of their own unfiltered, messy, human brains.
  • The third group beats the first two every time.

The silent VC is a faceless ATM.

  • Publishing nothing means you don't exist to the outside world. Founders choose investors they align with out of hundreds of options. Invisible investors never enter the running.
  • Staying silent worked in the past when venture capital relied on local networks. Investors relied on warm intros from their buddies, but that world is dying. The best founders come from anywhere, and they care about ideas, not college fraternities.
  • A founder building an AI healthcare tool wants an investor who writes about AI healthcare. Silence leaves founders guessing about your thesis. You look like a tourist throwing money at a trend. A founder can’t evaluate your current stance if you hide it from the public.
  • Silent investors rely entirely on inbound deal flow from their existing network. But closed systems decay over time. Outliers generate the most explosive returns, and outliers don't come through warm intros. A closed network cuts you off from the outliers who do not know your buddies.
  • Silence makes you look lazy, like you coast on past successes. It tells founders you lack the energy or curiosity to figure out what happens next. A silent investor misses out on the public feedback loop. You never hear from smart critics who might point out a flaw in your logic before you wire the money.

Founders know the AI-outsourced VC is a fraud.

  • Lazy investors want the clout of being a thought leader without doing the actual work of thinking. They ask Claude to write their essays, blogs, and tweets. This outcome is exponentially worse than staying silent.
  • Founders notice immediately. AI writing has a distinct, soulless cadence. It uses words like "delve," "tapestry," "navigating the complexities," and "multifaceted." It hedges every single point and says nothing. The sheer volume of AI slop trains founders to scroll past anything that sounds like a language model.
  • Founders reading a Claude-generated essay don't think the investor is smart. They think the investor is a lazy fraud who lacks the respect to write their own thoughts. A founder wants a partner who sweats the details. AI writing proves you outsource the details.
  • Outsourcing thoughts to AI tells founders you don't value your own mind, and you don't respect their time. Founders won't trust their life's work to someone who can't be bothered to articulate an investment thesis in their own words. If you outsource your thinking, founders assume you will outsource your advice.
  • AI-generated content is VC vanilla pudding. It’s safe, boring, and blends into the background noise of the internet. It lacks edges, strong opinions, and personality. You can't build a cult following around a text generator. Cult followings require a human leader with specific beliefs.

Venture capital needs conviction + contrarian ideas.

  • The entire job description is finding things that look crazy to the rest of the world. AI models train on everything written in the past. They output the most average, statistically likely sequence of words. You can't build a forward-looking, contrarian investment thesis using a consensus-generating machine. Consensus yields average returns.
  • The hypocrisy is staggering: VCs tell founders to build authentic products, talk to users, and build deep moats. Then the same investors use AI to fake their own authenticity.
  • The AI VC builds a paper-thin personal brand. The moment the market turns, and they need to show real, deep thought leadership to comfort their limited partners, the entire facade crumbles. You can’t deploy a language model to explain a market crash. Or you can, but it won’t do the job you think it’s doing.

The VC who publishes actual thoughts attracts the best founders.

  • Publishing your actual thoughts puts your reputation on the line. You stand up and say, "I believe X is true, and here is exactly why." It acts as a massive, free filter for deal flow. The founders who agree with your thesis reach out. The founders who think you're an idiot spread your ideas. Both outcomes are excellent. You save yourself hundreds of hours of pitch meetings that were never going to work out anyway. A strong essay repels the wrong founders just as effectively as it attracts the right ones.
  • Writing is the best possible catalyst for thinking. When you force yourself to write an essay about a sector, you immediately find the holes in your own logic. You get smarter + you make better investment decisions for your limited partners. You can't hide your own ignorance from a blank page. An essay exposes the gaps in your understanding before a pitch meeting does.
  • The internet rewards transparency. Founders want to see the human behind the check - funny, intense, analytical, or a visionary. They want to know how you react to being wrong. AI can't show them any of this. A person shows their personality through their sentence structure, vocabulary, and willingness to take a stance.
  • Your unfiltered voice builds trust before you ever meet the founder. When you get on a Zoom call, you aren't starting from zero. You continue a conversation they've had with you in their head for months. The founder already knows how you think.

Ideas compound over time. Clout fades.

  • The silent VC grasps a static network, and the AI VC astroturfs a temporary illusion, but the thinking VC builds a permanent body of work.
  • That body of work compounds over time. A brilliant founder might discover an essay you wrote in 2019. It becomes an evergreen lead generator that works for you while you sleep. Your old ideas find new founders years later.
  • Operators, academics, and builders reach out to argue with you or share proprietary data. Your network grows organically based on shared intellectual interests, rather than shared college alumni networks. Smart people want to talk to other smart people who publish their raw logic.

The market rewards authenticity.

  • In a sea of thousands of VC firms, differentiation is the only thing that matters. Acting like a commodity makes you a commodity. You need a public identity that separates you from the thousands of other checkbooks.
  • Being silent is surrendering to the other firms who are willing to put themselves out there. Outsourcing to AI is self-sabotage that destroys your credibility the second a founder reads past the first paragraph. A founder will spot the AI text and close the tab.
  • The founders building the next generation of universe-denting cos are obsessive, weird, and driven. They want partners who match that energy and are alive. You can't fake that energy with a language model. A language model does not give a shit about the product.
  • Write the messy draft, publish the half-baked theory, and share the contrarian take. Stake your reputation on an idea that might be completely wrong. Take the loss if it fails, and take the win if it plays out. It’s better than staying silent and becoming a revered but largely ignored statue...
← All essays