CRISIS COMMUNICATIONS FOR AI

High-stakes comms for AI leaders: fast, surgical, decisive.

Self offers reputational firefighting for AI companies - live response, stakeholder alignment, and narrative control across press, platforms, and policy circles.

Operating Tempo

60-minute spin-up

Bridge leadership, legal, and comms within the hour. Orchestrate channels with one source of truth.

Coverage

Press, Platform, Policy

Statements, media handling, community escalation, and regulator-ready briefs coordinated from one command sheet.

Outcome

Contain, Clarify, Close

Reduce spread, stabilize sentiment, and enable an orderly return to product momentum.

PLAYBOOK

First 72 hours:

Hour 0–1: Spin-up

Briefing, risk grid, owners, channels, and a holding line approved by leadership and counsel.

Hour 6: Alignment

Stakeholder packets for employees, customers, and press; escalation ladder and press intake.

Hour 24: Narrative control

Selective media activity, platform response, and sentiment scorecard v1.

Hour 72: Stabilization

Root-cause framing, forward milestones, and transition to steady-state communications.

Pricing

$100,000 / year retainer

Includes 24/7 on-call, quarterly simulations, and one active incident per quarter. Extra incidents, special projects, and extended campaigns are scoped separately.

Email

[email protected]