The Work

SCOPE

Positioning, GTM, PR

CHALLENGE

Pre-revenue company entering a market with 200+ competitors. No differentiation. Series A pending.

OUTCOME

Repositioned from generic AI platform to category-defining infrastructure layer. Closed Series A within 90 days of brand launch. 3x increase in inbound demo requests within the first quarter.

SCOPE

Founder-Led Marketing, Brand, Content

CHALLENGE

Strong product, invisible brand. Losing deals to competitors with louder marketing and weaker products.

OUTCOME

Rebuilt brand and launched founder-led content program. 4x increase in organic traffic. Win rate against key competitor improved from 30% to 55% within six months.

SCOPE

Brand, Thesis Content, LP Relations, Portfolio GTM

CHALLENGE

Competing with 500+ funds for deal flow. Brand looked like every other fund: blue, corporate, forgettable. Portfolio companies needed brand and GTM support with no scalable way to provide it.

OUTCOME

New brand and thesis content drove 2x increase in inbound deal flow. Launched portfolio GTM program serving 12 companies. LP materials contributed to successful fund close.

SCOPE

Positioning, Narrative, Investor Materials

CHALLENGE

Breakthrough technology, impenetrable messaging. Previous agency produced work that was technically accurate and strategically useless.

OUTCOME

Translated deep tech into a clear market narrative. New investor deck contributed to successful bridge round. Press coverage in 3 major tech publications within 60 days.

SCOPE

GTM, Brand, Demand Generation

CHALLENGE

Expanding from SMB to enterprise. Existing brand lacked gravitas for enterprise procurement.

OUTCOME

Enterprise rebrand and GTM campaign launched in 6 weeks. First enterprise contracts signed within 90 days. Pipeline value increased 5x quarter-over-quarter.